FAQ'S

Beast is a technology company fueling the growing men's skin-care industry. We believe to the core that healthy skin is a function of 4 things:

  1. Effectiveness - Will it work?
  2. Convenience - Is it easy to get?
  3. Engagement - Will I use it?
  4. A Fair Price - How much will it cost?

After all, caring for your skin should be simple & straightforward and shouldn't cost an arm & a leg.

A simple web search for 'skin care' yields over 100,000,000 results. Where do you start? Who do you trust? If you have ever asked yourself these questions, then Beast is for you. Beast gives you data-driven personalized skin-knowledge so that you can find the right stuff and look your best. Beast saves you time and money.

Skincare has forever been associated with females, glitzy advertisement and beautiful, young looking people. We just wanted something that went against the industry grain of 'manufactured perfection'. We wanted something real. We wanted a masculine name that guys would remember and be proud of: Beast. In the spirit of candor, some of our coders do refer to Cyborg, our highly sophisticated algorithm, as The Beast.

You bet your bottom dollar that Beast is data-driven. Cyborg, our proprietary learning algorithm looks at over 300 skin-relevant data points every time it runs a user's skin profile. These data points form the basis for a user's Personal Skin Profile or PSP.

Guys should care more than women about their skin. Guys sweat more, feel damage less, and have much dirtier skin than females, not to mention around 5 million close encounters with a very sharp (or very dull) blade over a lifetime. Despite this slap in the face of their largest organ (pun intended), only about 1 in 5 U.S. men use non-shaving skincare product on a regular basis. To add insult to injury, guys have the same amount of skin as females (~22 FT2 to be exact, Dr. Hannibal Lecter would be proud) yet spend 30x - 35x less than females on skincare. We aim to close that gap with a different, better data-driven experience.

Firstly, our algorithm has a name, his name is Cyborg. Cyborg works like any other algorithm; it takes Inputs (these come from you), it Processes such inputs (this is our secret salsa, sorry, can't tell you how it works, kinda like Coca Cola's secret formula) and provides an Output (your Personal Skin Profile or PSP). Every PSP is unique. There is less than 0.001% chance that you and another person share the same exact PSP, even if you are identical twins.

Cyborg, our algorithm, is affected by 5 key factors unique to the individual whose skin assessment is being performed. These 5 factors are: Genetics (the cards you were dealt), Lifestyle or Behavior (stuff under your control that you do or don't do), Reaction (your skin's response to environmental or material triggers), Appearance (cuz sometimes our face just looks like beef jerky) and Geolocation (your skin changes across geographies and/or seasons).

We're proud geeks and we love machines. This day n' age, machines can compute some pretty amazing and jaw-dropping stuff. However, we also recognize that despite all their horse power, machines have limitations. That is why at Beast we use Skin Experts, yep, real humans trained in the science & art of skin side-by-side our machine. The combination of artificial intelligence and real human intelligence and judgment prompted the name Cyborg.

Have you ever been to Minneapolis, MN in the dead of winter? Phoenix, AZ or Tampa, FL in the middle of summer? Yes, seasonal and geographic changes DO affect your skin. Using the right product for your skin at a particular point in time and place will most definitely have an impact on your skin's health.

Cyborg, our algorithm, was built with the advice and involvement of a leading, board certified dermatologist and dermatology professor as well as significant skin-related research from leading dermatology and aesthetic practitioners and institutions. Cyborg looks at ~300 skin-relevant data points every time it runs a user's skin profile. These data points form the basis for a user's Personal Skin Profile or PSP. Every PSP is unique. There is less than 0.001% chance that you and another person share the same exact PSP, even if you are identical twins.

And now a tidbit from our lawyers, sorry, they made us do it...

Your Personal Skin Profile (PSP) is not intended to be, and is not, a substitute for professional medical advice, diagnosis, or treatment. You should always seek the advice of your physician or other qualified health care provider with any questions you may have regarding any medical condition. You should never disregard professional medical advice or delay seeking it because of something you have read or seen on our Site.

A change in your Skin Profile may or may not result in a skincare regimen change. Hey, some people's skin are steady, like Eddy across seasons and locations.

Beast was designed from the bottom-up for guys that would rather spend their time doing guy stuff like hunting woolly mammoth or racing dirt-bikes instead of taking care of their skin. As guys ourselves, we don't want to spend a whole lot of time in the grooming department so here are our 3 "rules of thumb" regarding skin profile frequency:

  1. When you move to a different geographic region. We define a move as 3+ months in duration.
  2. When you want to track your progress and see how you're doing (totally reasonable, particularly for left-brained creatures), we recommend retaking your profile once every 6-9 months.
  3. When your skin just doesn't feel or look right. Now, to be clear, we're not talking about a couple of zits or wrinkles here. We're talking about a change in your skin appearance that causes you aggravation and concern. You see, the beauty of data-driven skin care is that we can measure direction and severity of a non-medical, cosmetic skin property or concern. There will be times when we cannot help you. If this is the case, unlike others, we will be honest with you and recommend that you see a skin professional.

Every PSP is unique. There is less than 0.001% chance that you and another person share the same exact PSP, even if you are identical twins.

We're proud geeks and we love machines (some of our tech guys are getting ready for their 3rd VR date with the Swedish bikini team). This day n' age, machines can compute some pretty amazing and jaw-dropping stuff. However, we also recognize that despite all their horse power, machines have limitations. That is why at Beast we use Skin Experts, yep, real humans trained in the science & art of skin side-by-side our machine or algorithm (Cyborg). Our humans are armed with tools that optimize objectivity. After all, when was the last time a work colleague told you that your face could use a spiffin cuz the web designers think you're their dad?

Your skincare regimen is a dynamic, personalized cheat-sheet for your skin. Use it to shop for skincare product that is optimized for your current skin situation. It will save you time and money.

We all like choices. Too many choices however cause confusion and can be counterproductive. Your skincare regimen is like a compass or GPS that helps you find the right type of products for your current skin situation while preserving your individual flexibility to chose a particular brand or product.

There is a high correlation between user engagement and regimen complexity. Complex regimens are time consuming, confusing, expensive and frankly, unnecessary. Beast believes in simple, effective regimens that are optimized for your skin properties, skin concerns and skin risks. The vast majority of skincare regimens recommended by Beast consist of 2 to 3 products. Only in select instances will a regimen exceed 3 products.

Sorry to burst your bubble guys (and ladies), but skin is the largest organ on a man's body. Specifically, your epidermis is the top part of your skin, and your skin is your body's largest and fastest-growing organ. Skin is your body's coat. It protects you. It helps you stay warm when it's cold, and cool when it's hot. Your skin keeps all your insides in, from your heart and lungs to your blood and muscles. And unless it's cut or damaged, it keeps stuff out, including germs and water. You also feel things through the nerves in your skin. Still curious? The average human has about 22FT2 of skin. That's about the size of an average door! (Dr. Hannibal Lecter would be proud).

Do women have beards? Do men get pregnant? Generally no. Men and women are different and so is their skin. Overall, guys sweat more, feel damage less and have dirtier skin than women. The average guy's skin is 20% thicker than a woman's but thins over time due to hormonal changes. With thicker skin that is richer in collagen and elastin levels, men age more gracefully than women do. When it comes to wrinkles, males typically have the upper hand, however, as men age, skin begins to thin. Men also have larger pores (for oil and hair), which makes them more susceptible to acne, blackheads and ingrown hairs. Men have smaller, more active sebaceous glands (oil glands) than women that produce oil and sebum for much longer than the fairer sex. Male sebaceous glands can remain active well into a man's 70's or 80's. Men have about 50% fewer nerve endings in their skin than women, which may diminish male's sensation to damage when it occurs. Also, during a lifetime, an average male will shave 20,000 times. At an average of 250 strokes per shave, male skin comes into close contact with a very sharp (or not so sharp) instrument about 5,000,000 times. Each stroke removes as much skin from the face as it does hair often times causing razor-burn and or razor-bumps.

You tell us. Guys sweat more, feel damage less, and have much dirtier skin than females, not to mention around 5 million close encounters with a very sharp (or very dull) blade over a lifetime.

There are many theories about this. Some theories have societal norms at the core of the explanation and some have physiological rationale at the core of the explanation.

The societal-centric theories go something like this: "men are expected to look and act tough" and taking care of one's skin did not fit the "ideal image of a guy". Society even formed its own expectations of male looks to be rugged and tough. Anyone who lives in or visits major metros and/or has frequent interactions with mid/late Gen-Xers and beyond (people born in the 70's and beyond) knows this is changing quickly.

The physiology centric theories simply contend that human skin has evolved over a long time to serve as a barrier between our body's internal organs and the outside world. While this is true for both males and females, male skin does have a slight advantage: it's generally thicker, oilier and more resistant than female's skin and therefore generally less susceptible to show early signs of ageing which have not helped in the broad-based adoption of non-shaving skin care product.

Got your own theory? We would love to hear about it here.

The information you provide to us about your skin is treated in a highly confidential manner and is only used by our Beast Skin Experts and Cyborg, our algorithm to determine the best skin solution for YOU.

It’s a good question. Vote here.